Ithaca’s Homeless Crisis

 
 
 

Project Overview:

Dozens of people were living outdoors without housing resources available as winter approached. I took initiative to fundraise, advertise, and engage the Ithaca, NY community to help those in need.

Project Scope:

Nonprofit Ad Campaign, Fundraising & Public Relations

 
 
 
 

Results:

  • I directed a commercial and led an advertising campaign that raised over $8,000 in one month.

  • The commercial received 13.9K views on Facebook.

  • The Facebook page received 900 likes.

  • Dozens of volunteers were recruited.

  • Food & clothing donations were collected.

  • The money raised went towards propane heaters, supplies, and food for our homeless friends in the encampment.